有限的户外，无限的可能 其它
作者：无
时间：2014-09-26
时间：2014-09-26
有限的户外，无限的可能
Endless Possibility in OOH Space
Stephen Glassman Urban Air项目负责人
Billboards inspire Art ThinkEndless Possibility in OOH Space
Stephen Glassman Urban Air项目负责人
As an artist, I have always worked with bamboo, and I have always worked in the public realm. Thanks to bamboo’s unique structural ability, it is almost gravity free and allows me to create spontaneously and intuitively on a large scale. Bamboo allows me to “draw in space”. Working in public explores the relationship of sculpture and social impact.
As I worked among the fallen bridges, collapsed buildings, cracked freeways, and burned neighborhoods, I realized that the billboards still stood. That’s when they took on a new, almost totemic symbolism to me … and in my eyes their extreme cantilevers and transparent structures became beautiful and meaningful, full of possibility.
I began exploring bamboo installations on billboards, using the bamboo as a kind of drawing, almost like graffiti. But I was seeking to push the boundaries and achieve a breakthrough in my work – a breakthrough of scale and impact. To gain power, I tried to make the work simpler and simpler. When I arrived at the simplest tableaux - just the living bamboo on the billboard structure, it struck a powerful chord. At that moment, the image began to attract the collaboration of other vanguard professionals – environmentalists, engineers, technologists, advertising …. , and the Urban Air project was born.
If the world is a bell, then art is a hammer. Urban Air is an artwork that rings true.
For me, the most powerful contribution is as an artwork. It is a “crack’ in the urban skyline. It “creates space” and reminds us of our human-ness. It also sends a powerful message – it is architecture floating a forest. It declares that building must now support the earth.
But the piece serves as well. Each “greenboard” contains living breathing foliage and water vapor, creating an almost cloud forest micro-climate in which air quality sensors are placed. Urban Air can then compare and communicate the findings … on the net, to smartphones … and to other Urban Air greenboards.
Ultimately, I am hoping to team up with the Clinton Foundation’s C40 initiative – a collaboration of the world’s 40 largest cities to measurably reduce their carbon footprint by the year 2020. Urban Air would be a symbol of, and instrument for the pursuit of this global green future.
Art and advertising have always existed in the same social space, and both serve to generate new value. Many companies are struggling to define “new value” in today’s market. Rather than worshipping over-consumption, what increasingly matters more to the public are product values – transparency, connectedness, and sustainability. Urban Air states these values very powerfully and simply … and because we have generated global recognition, (especially due to our Kickstarter crowdfunding) we have become a valuable contribution to the conversation. Urban Air is frequently cited as an exceptional leading edge example of a new trend in creativity and production. There have been over 21,000 articles and blog posts in just this past year … the video was downloaded over 150,000 times in 125 countries on every continent … and the project has received over 600,000 hits.
OOH—For the People
What’s important to understand is that Urban Air is not a “greener” billboard, a “hipper” billboard, a “different” billboard … It is a fundamental transformation of the territory. The OOH landscape is generally viewed as chaotic urban blight. I see it as an infrastructure. Right now that infrastructure is simply a cluster of individual entities selling you stuff. But what if that infrastructure could actually serve the city? What if it could be a portal instead of a roadblock? What if it could interconnect, rather than individually compete?
I think the possibilities are endless - more than just the endless design ideas for each piece, but what can be done with the context … the urban fabric as a raw canvas.
For example, my engineering colleagues at Arup were looking at the possibility of Urban Air as air scrubbers (Hong Kong loses $6 billion/year disease due to air pollution).
In Peru, a billboard located near a remote rural desert community was engineered to create pure drinking water out of the air.
Imagine your urban billboard landscape as a massive city wide museum, where dedicated structures became individual giant sculptures, free to the public, wifi enabled and interconnected for a true museum experience.At this moment, Urban Air has generated huge space and interest to happen in a myriad of cities around the world. It’s amazing that the project has come so far and achieved so much recognition with support coming only from the sale of my original artworks, limited edition prints, and design products. This will be expanded by opening an Urban Air store on our website, and pursuing more collaborations with fashion and product designers, gallerists, and retailers. However, Urban Air is actively seeking large donors and sponsors to take the project global. It is a collective effort and message, and I am grateful for each and every volunteer, collaborator, contributor, and sponsor.
www.urbanair.is
有限的户外，无限的可能
大牌引发的艺术思考长期以来，我都是和竹子打交道的，并且致力于公共空间的打造。由于竹中空的结构特点，因此更加便于在“空间作画”，也从而增加了创造的便利性。在公共空间创作就像是在探索雕刻艺术与社会影响力之间的关系。当洛杉矶遭受地震、火灾以及社会动荡的时候，政府曾经出面号召艺术家们在满目疮痍的断壁残垣的背景之下，创作一些振奋人心的公共纪念作品使人们重拾希望。我因曾经接手过这种突发性的、大规模的创作活动，所以临危受命，更加责无旁贷。
当我穿梭于断裂的桥梁、倒塌的楼宇、瓦解的公路以及烧毁的社区时，我却意外地发现户外大牌竟毅然挺立。突然间，它们以一种崭新的形象、近乎图腾一般在我的心中刻下烙印。。。在我眼中，它们笔直的悬臂与无形的结构瞬间变得美妙绝伦、意义非凡，并且充满了无限可能。
此后，我便开始将竹子应用于广告大牌的创作，将竹子当作画笔开始近乎涂鸦式的创作。但我却不满足于此，我一直探索一种极致，寻求艺术创作上的突破——在规模与影响力上的突破。为了获得更多的支持，我努力使自己的作品风格更加简洁。当我将鲜活的竹子与广告大牌融为一体打造成一幅静态画卷时，它引发了前所未有的共鸣。正是那时，空中花园吸引了来自环境、工程、技术、广告领域等各界领袖专家的广泛关注与合作推动，空中花园项目由此诞生。
如果世界是一座钟，那么艺术就是那柄锤。空中花园就是二者相扣发出的最美合音。
绿色空间的再造大师——空中花园
对我而言，空中花园的诞生意义非凡。它如闪电般穿越了城市地平线，创造了新的空间，提醒人们保护自然。与此同时，它也向我们传达了一条重要的信息——那就是任何建筑都要以承载地球为己任。
空中花园的确印证了这一点。每个“绿色”大牌上的植物都可以进行呼吸作用，并产生水蒸气，大牌上安装的空气质量感应器可以感应到云森林微气候的形成。人们可以通过网络、智能手机等设备针对不同的 “绿色”大牌进行比较与互动交流。
空中花园项目受到了户外广告行业的大力支持。这个项目的早期支持者大都是户外广告界的领袖，其中特别要感谢Summit媒体的慷慨相助。空中花园赢得全球设计项目大奖，乃众望所归。正因为此，一些公共实体、私人以及合作伙伴都会定期邀请我们的项目团队去为他们开发新的公共空间。
空中花园的终极目标是希望可以和克林顿基金会C40组织携起手来，联合世界40大城市一同努力在2020年前有效地削减二氧化碳排放量。空中花园将成为环保的标志，是打造未来绿色地球的利器。
艺术和广告一直都是在相同的社会空间共存，并且都致力于创造新的价值。许多公司都积极寻求当今市场环境中的新价值。与过度消费的理念不同，创造价值是公众越来越关心的问题——透明性、联系性以及可持续性。空中花园简单高效地实践着这些价值。我们赢得了全球的广泛认可，尤其是在Kickstarter集资的帮助下，我们积极推动了这一进程。空中花园经常被喻为创意与生产融合新趋势中的杰出代表。仅仅在过去的一年中，讨论空中花园的文章以及博客就已超过21，000篇。在世界125个国家的各个角落共有超过150,000次的视频下载量，关于空中花园项目的点击量就超过了600,000次。
户外广告—因人而生
我们要认识到的非常重要的一点是空中花园不是为了简单的绿化、标新立异或是与众不同。这是对空间最基本的转化。户外广告通常被认为是混沌无序的城市乱象。我把它看作是城市的基础设施。目前这些设施仅仅是一系列销售货品的个体经营实体。但是如果这些基础设施可以真正的服务于城市，成为入口而不是路障，抑或是能够互相连通而不是个体竞争，那又会出现怎样的结果？
我认为这将充满无限可能——这不单是对每一部作品发挥无尽的创作灵感，而是把城市当作一块原始画布去描绘生活。
举例来说，与我们合作的 Arup公司工程部的同事们正在试图探索将空中花园项目转化为自然空气净化器的可能（香港每年用于处理空气污染引发的疾病控制治疗费用已高达60亿美元）。
另一个例子发生在秘鲁，由于地处沙漠，水资源匮乏，当地研究机构与广告公司合作研制可将空气中转化为饮用水的广告大牌来造福当地居民。
我们可以将城市中的大牌景观想象成一座庞大的城市博物馆，所有精心设计的景观都可看作独立的巨型雕塑，免费向公众开放，同时在wifi网络的覆盖下，可以实时与网络连通，创造一种真实的博物馆体验。
现在，空中花园项目已经节约再造了大批陆地空间并且引起世界上很多城市的关注。回想项目启动之初，那时的启动资金仅仅是靠销售我早期的一些艺术作品、有限的出版印刷品以及设计产品获得的，现在我们的项目能够发展到这样的规模并且获得如此广泛的公众认可确实大大出乎我的意料。接下来我们还会通过网络建立空中花园商城，以便与时尚产品设计师、画廊画家以及零售商们发展更多的合作关系。我们热忱期盼能够获得更多的投资商与赞助商的支持来将这个项目推向全球。我们今天取得的成绩来源于社会各界的共同努力以及大力推广，我要向所有为此项目无私奉献的志愿者、合作者、贡献者以及赞助商们表达最诚挚地感谢！
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